Upcoming Content
Monthly themes, blogs, and social posts. Here’s what the ERS content team is up-to.
*themes, topics, and content may change
October kicks-off the premier of ERS Launch.
Content Highlights for this Month:
- ERS Launch software package
- Fall rental prep
- Rental startups
Secondary Themes: Customer Focus, IAAPA
November we continue our promo efforts around ERS Launch. Since IAAPA also takes place in November, we will also be highlighting the conference with customer-focused content.
Content Highlights for this Month:
- Fall rental guides
- Google for rental businesses
- Benefits of rental software
Secondary Themes: Seasonal, Features (Payment Upgrades)
December we turn our sights on new features and segment solutions. We also delve into seasonal content, touching on storage and New Year business resolutions.
Content Highlights for this Month:
- Segment & feature announcements
- 2026 side hustles
- Offseason storage
Photo cred: southerneventsonline.com
Secondary Themes: Features (Routing), Seasonal
Welcome to 2026! This month we tackle one of our most exciting feature rollouts, routing v4. Along with routing and driver-focused content, we also touch-on the cold weather season.
Content Highlights for this Month:
- Routing v4 feature announcement
- Routing & delivery management
- Equipment winterproofing
Secondary Themes: Features (AI Party Planner, Franchising), Casino Rentals Segment, Seasonal
Now in the second month of 2026, operators are now ramping up for the spring season. Hiring is top of mind for many, which also ties into our Franchising feature rollout. We also launch our next segment solution, Casino Rentals, with multiple content pieces to highlight this exciting initiative.
Content Highlights for this Month:
- Hiring guides
- Segment & feature announcements
- Offseason pivots for party rental companies
- Tent rental up-sells & cross-sells
Secondary Themes: Industry Trends, Features (Recurring Payments, Billing & Services)
The weather is warming up, and rental providers are searching for new equipment to add to their inventory. With updated payments and billing in the ERS software, we're able to connect a growing inventory and add-on options with smoother payment flows.
Content Highlights for this Month:
- How to cross-sell and up-sell
- 2026 party rental trends
- Rentals with high up-sell potential
- Feature announcement
Secondary Themes: A/V & Lighting Segment, DJs & Entertainment Segment
With orders trickling in, and summer right around the corner, owners are now considering how to make the most of their marketing efforts. We touch on some of the most impactful concepts in the world of event marketing. Also, wedding season is kicking off, and with that, we announce two new rockin' segments in Event Production with supplementary content to draw in stakeholders.
Content Highlights for this Month:
- Event production
- Segment announcement
- Review collection guide
- Screen printing vs digital printing
Photo cred: perfectpartyla.com
Secondary Themes: Seasonal, Photo Booth Segment
One last chance before the peak season to bulk up inventory to maximize profits... let's help them choose the right equipment. In May we focus on party rental add-ons, including summer seasonal items like water play inflatables and our new segment, photo booth rentals.
Content Highlights for this Month:
- Top add-ons for party rentals
- Summer event prep
- Segment announcement
Photo cred: mountaineventservices.com
June marks the beginning of the summer event season. A peak month for weddings, graduation parties, festivals and more. In this month we turn to content covering rental operations.
Content Highlights for this Month:
- Managing rental teams
- Revising and enhancing company policies
- Online booking
ERS Audience
We’ve identified 3 main audiences for ERS content.
Age: 20-40
Attributes: young families/family oriented, buying failed businesses, suburban, 1-3 units
Goals: passive income, finding tools to manage business, facebook and google search for audience and business management
Strategy: demonstrate software, education, value proposition (why software is needed from start), all-in-one package that grows with the business, passive income opportunity
Age: 35-45
Attributes: married w/ school ages kids/family oriented, suburban or urban, 4-99 units
Goals: growth, work-life balance, becoming industry leader
Challenges: Optimizing logistics, expanding inventory, managing team
Strategy: all-in-one pricing (one software does it all), saving time and money, growth, offering resources and tools to become industry leaders
Age: 40-50
Attributes: married w/ older children, large warehouses/multiple locales, uses digital marketing tools, high-value addons (i.e. carnival rides, dumpster rentals), preparing for acquisition, 100+ units
Goals: establish lasting legacy, dominate market
Challenges: advances business management tools, diversifying team, profit
Strategy: improved diversification and delegation techniques and tools, market leadership and dominance, multi-rental tactics
Content Segmentation
On average, ERS content is planned, created, and distributed based on the following ratios.
*values may vary per month and campaign
We Want to Hear From You
We’re always looking for new ideas that can help grow ERS. Do you have ideas for upcoming monthly themes, blogs, email blasts, or social media posts? If you have any ideas to help contribute to our content efforts, we want to hear it! Submit your ideas so we can check em’ out.
