The ERS platform now lets you group multiple options of the same product on a single product page.
What’s New?
Instead of listing each option as a separate item, customers can select options like color or size from dropdowns or selectors on one clean, consolidated page.
This makes it easier for customers to choose the exact option they want, including:
- color
- size
- style
- texture
- pattern
Key Capabilities
Group multiple items into one product
Each variation (for example, a red tablecloth or a black tablecloth) still exists as its own item in the system. But now, those items can be grouped under one primary product as Variants. Customers see one product page instead of multiple near-identical listings.
Works across products with lots of options
This feature is especially useful for items that can vary by color or style (like linens, furniture, and decor).
Nested variants (variants within variants)
For more complex products, you can create multiple levels of selection.
For example:
- First selection: Size (90-inch, 108-inch, 120-inch)
- Next selection: Texture or pattern (classic, checkered, satin, polyester)
- Then selection: Color
This organizes multiple options into a simple, guided flow.
Visual control
You can customize how variants appear on the product page:
- Show or hide images at the variant level
- Hide images for size-only selections
- Drag and drop to control the display order of options
This gives your team control over the customer experience without redesigning your entire catalog.
Ideal Use Cases
Item Variants work best for products with lots of options, especially when separate listings start to clutter your catalog.
- Linens with lots of size and color combinations
- Chairs or furniture with multiple finishes
- Tableware or decor sold in coordinated styles
- Any product where separate listings create clutter or confusion
Why it matters
The new Item Variants feature provides benefits for both rental companies and customers.
For rental companies, this new feature enables:
- Simplified product catalogs with fewer duplicate items
- Easier inventory management without limiting product showcasing
- Faster setup for products with lots of variations (like linens, chairs, or tableware)
Customers will experience:
- A simplified, more user-friendly shopping experience
- Available sizes, colors, and styles in one place
- A faster way to choose the option they want
This new feature will lead to fewer abandoned carts, more completed orders, and fewer item availability questions for your team.
Key Takeaway
Item Variants help rental businesses sell more by showing less. You get fewer product pages, clearer choices, and a more streamlined experience without giving up inventory control.
It’s a simple way to make complex catalogs easier to browse and buy from.
Questions or Support
If you need help setting up Item Variants or have questions about how it works, contact your Account Manager or send a message to support@eventrentalsystems.com to have your setup reviewed and help you get it correctly configured.
