Guides

Step-by-step rental business guides to help you get the most out of ERS and run a more efficient event business. Whether you’re new to the ERS software or looking for advanced tips, you’ll find practical guidance here.

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What Software Should You use for Your Wedding & Event Business?

The American wedding industry was valued at 64.93 billion in 2024, predicted to grow almost 7% by 2030 (grandviewresearch.com). As demands increase and rates rise, businesses and operators are constantly looking for solutions to reduce scheduling chaos, leaking profits, and angry calls from the bride’s mother. That’s where software for wedding businesses comes in.

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Local SEO for Party Rental Companies: Ranking in Your Service Area

A strong local SEO strategy helps party rental companies be found by nearby customers who are searching for rentals when they are ready to book. This guide breaks down how to use your Google Business Profile, rental category pages, service-area pages, reviews, photos, and other trust signals to strengthen your local presence and earn more bookings.

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How to Collect Reviews for My Event Rental Company | 2026 Guide

Reviews help party rental customers feel confident choosing your business before they ever visit your website or request a quote. In this guide, you’ll learn which review platforms best suit your party rental business, a good timeline for sending review requests, and how automated workflows can turn more happy customers into social proof, trust, and future bookings.

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How to Market Your Party Rental Business for Busy Season

Busy season is approaching, and the best way to capitalize on peak demand is to make sure your website, Google Business Profile, paid ads, social media, and email marketing are setup to turn ready-to-book customers into actual bookings. This guide breaks down how to strengthen your party rental business’ online presence, drive more qualified traffic, and increase revenue before demand spikes.

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Best Party Rental Add-Ons: Concessions, Photo Booths & More

Busy season naturally brings more bookings, but one of the most cost-effective ways to increase revenue is by increasing the value of each booking with the right add-ons. In this article, we’ll cover which party rental add-ons can help you meet customer needs, stand out from competitors, and raise your average ticket price without adding unnecessary operational complexity.

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How Party Rental Businesses Use Paid Ads for More Bookings

Paid ads can help party rental businesses get in front of local customers who are searching for rentals, but results depend on more than just budget. This article breaks down which ad platforms are worth prioritizing, the key metrics to track, and the strategies that can help you turn clicks into real bookings.

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