
Guides
Step-by-step rental business guides to help you get the most out of ERS and run a more efficient event business. Whether you’re new to the ERS software or looking for advanced tips, you’ll find practical guidance here.


Is Christmas Light Installation the Right Off-Season Revenue Stream for Your Rental Business?
Christmas light installation is a popular choice for party rental operators to generate revenue during the slow season, but it may not be the right option for your business. This guide explains the pros and cons to weigh before offering this service.

How to Add Catering to Your Event Business [Complete Guide]
Adding catering to your event business can increase profits, bookings, and help scale your business to new heights. But with so many options for adding value to your business, why choose catering?

Event Rental Customer Experience Is the New Marketing
Delivering a great customer experience can turn first-time renters into repeat customers that recommend your business. This guide explains the importance of good customer service and how ERS makes it easier to provide by simplifying bookings, deliveries, and follow-ups.

Local Marketing for Party Rental Companies: How to Get Found and Booked
Local marketing helps party rental companies become more visible to people in the communities they serve. This guide covers four practical ways to improve your local presence through Google, business directories, Facebook groups, and relationships with local organizations.

Dynamic Pricing for Party Rentals: Charging the Right Price at the Right Time
Dynamic pricing is a pricing strategy used across industries such as hotels, car rentals, rideshares, and event rentals to adjust rates based on demand, timing, and availability. For party rental operators, it can help improve margins during peak periods and fill more dates during slower ones without increasing logistics costs at the same rate.

How Using a CRM Helps Party and Event Rental Businesses Increase Bookings
For event rental businesses, a CRM should be more than an online address book. Learn how the right CRM can organize bookings, improve follow-up, track customer acquisition sources, and create more repeat business over time.

Routing Multiple Deliveries on the Same Saturday Without Losing Your Mind
Efficient routing means fewer miles, faster turnarounds, and happy customers. But for party rental operators, building a smart delivery route is more than just adding stops to Google Maps. This guide covers what you should consider when planning a route and how the right software can simplify the process.

Upselling Party Rentals at Checkout: The Easiest Revenue Boost You’re Missing
Relevant add-ons presented at the right time can help party rental businesses increase order value without making checkout feel pushy. This blog explains why checkout is the ideal moment to offer add-ons like tables, chairs, concessions, and games while customers are already in buying mode and ready to complete their booking.

What Software Should You use for Your Wedding & Event Business?
The American wedding industry was valued at 64.93 billion in 2024, predicted to grow almost 7% by 2030 (grandviewresearch.com). As demands increase and rates rise, businesses and operators are constantly looking for solutions to reduce scheduling chaos, leaking profits, and angry calls from the bride’s mother. That’s where software for wedding businesses comes in.
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