Insights and Updates
The ERS Blog has tips, news, and strategies to grow your rental business.
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Efficient routing means fewer miles, faster turnarounds, and happy customers. But for party rental operators, building a smart delivery route is more than just adding stops to Google Maps. This guide covers what you should consider when planning a route and how the right software can simplify the process.
Relevant add-ons presented at the right time can help party rental businesses increase order value without making checkout feel pushy. This blog explains why checkout is the ideal moment to offer add-ons like tables, chairs, concessions, and games while customers are already in buying mode and ready to complete their booking.
The American wedding industry was valued at 64.93 billion in 2024, predicted to grow almost 7% by 2030 (grandviewresearch.com). As demands increase and rates rise, businesses and operators are constantly looking for solutions to reduce scheduling chaos, leaking profits, and angry calls from the bride’s mother. That’s where software for wedding businesses comes in.
A strong local SEO strategy helps party rental companies be found by nearby customers who are searching for rentals when they are ready to book. This guide breaks down how to use your Google Business Profile, rental category pages, service-area pages, reviews, photos, and other trust signals to strengthen your local presence and earn more bookings.
Reviews help party rental customers feel confident choosing your business before they ever visit your website or request a quote. In this guide, you’ll learn which review platforms best suit your party rental business, a good timeline for sending review requests, and how automated workflows can turn more happy customers into social proof, trust, and future bookings.
Busy season is approaching, and the best way to capitalize on peak demand is to make sure your website, Google Business Profile, paid ads, social media, and email marketing are setup to turn ready-to-book customers into actual bookings. This guide breaks down how to strengthen your party rental business' online presence, drive more qualified traffic, and increase revenue before demand spikes.
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