Insights and Updates

The ERS Blog has tips, news, and strategies to grow your rental business.

Off season marketing for party rental businesses
Why Off-Season Marketing Matters for Party Rental Businesses 
Christmas Light Installation
Is Christmas Light Installation the Right Off-Season Revenue Stream for Your Rental Business? 
how to add catering to your event business
How to Add Catering to Your Event Business [Complete Guide]
Categories
Christmas light installation is a popular choice for party rental operators to generate revenue during the slow season, but it may not be the right option for your business. This guide explains the pros and cons to weigh before offering this service.
Adding catering to your event business can increase profits, bookings, and help scale your business to new heights. But with so many options for adding value to your business, why choose catering?
Delivering a great customer experience can turn first-time renters into repeat customers that recommend your business. This guide explains the importance of good customer service and how ERS makes it easier to provide by simplifying bookings, deliveries, and follow-ups.
Local marketing helps party rental companies become more visible to people in the communities they serve. This guide covers four practical ways to improve your local presence through Google, business directories, Facebook groups, and relationships with local organizations.
Dynamic pricing is a pricing strategy used across industries such as hotels, car rentals, rideshares, and event rentals to adjust rates based on demand, timing, and availability. For party rental operators, it can help improve margins during peak periods and fill more dates during slower ones without increasing logistics costs at the same rate.
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